Ukrainians learned about the safety rules within the “Security (Qi) of the Free” campaign
The information campaign “Security (Qi) of the Free” was completed, which in December 2022 — March 2023 raised awareness of Ukrainians on civil security issues. The campaign with a reach of 8 million was implemented by the NGO “Internews-Ukraine” in cooperation with the State Emergency Service of Ukraine with the support of the USAID project “HOVERLA”.
The project “Security (Qi) of the Free” covered a number of domestic security issues that Ukrainians face constantly — both at home and on the street. Citizens were told how to act in different situations: use gas and electrical appliances safely, cross the road in the dark, and act in the absence of light and communication.
These tips have helped Ukrainians adapt to prolonged power outages and behave more carefully during the next mass attacks. A more conscious approach of Ukrainians to their own security will reduce the burden on rescue services — so that they can respond quickly to the large-scale challenges of war.
Thus, more than 100 informational materials were created within the campaign. Among them are 45 articles in national and regional media, more than 30 infographics, 17 videos and two practical guides: on civil security for the population and communication of this issue in communities.
It should be noted that 50 territorial communities from Volyn, Zakarpattia, Zhytomyr, Lviv, Odessa, Poltava and Rivne regions joined the initiative. 90 representatives of local self-government bodies of these communities received training on effective communication of civil security issues.
As a result, communities have been given the tools to respond quickly and effectively to emerging security challenges for civilians.
In addition, 10,000 leaflets were distributed in partner communities and 53 billboards with thematic tips were placed. They were based on well-known Ukrainian proverbs and sayings that can be easily remembered - and thus become more aware of civil security issues.
State Emergency Service of Ukraine
